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Boris AI
How it works
Pricing
Use Cases
Resources
Contact
How it works
Pricing
Use Cases
Resources
Contact
Why Lead Capture Is Optimised for the Wrong Outcome
Chris Proud 15/01/2026 Chris Proud 15/01/2026

Why Lead Capture Is Optimised for the Wrong Outcome

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The Intelligent Website: Why Conversation Is Replacing Lead Capture
Chris Proud 01/01/2026 Chris Proud 01/01/2026

The Intelligent Website: Why Conversation Is Replacing Lead Capture

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© 2025 Boris. Boris is a trading name of The Lead Ingredient Ltd, registered in England and Wales (Company No. 8568019).